A strategic agency with a personal approach.
The Vine Strategy Group began with a question.
What if the wine industry could tackle sustainability not through isolated initiatives, but through the power of partnerships?
Founder Tom Owtram launched TVSG to help answer that question — by connecting people, organisations, and opportunities in ways that unlock both impact and commercial value.
What started as a series of conversations and collaborations has become a strategic agency — one that exists to help wine businesses act on sustainability in a way that’s grounded, practical, and built to last.
Tom’s Journey.
Tom didn’t start his career in wine. He began in commercial property — working on regeneration projects and learning how to balance environmental, social, and economic priorities in the built environment. But something was missing: connection. Purpose. A sense of working with the land, not just around it.
So he stepped away.
What followed was a personal and professional exploration — from working in biodynamic vineyards in Provence and Corbières, to travelling through the world’s wine regions, to studying a Master’s in International Sustainability Management living in Berlin and Paris. There, he focused on sustainability in the wine industry — and on how real progress depends on collaboration.
After co-founding the Sustainable Wine Roundtable and supporting producers, retailers, and organisations across the sector, Tom launched TVSG as a way to bring people together with clarity, care, and commercial sense.
“Wine is about land, people, and stories. So is sustainability. My work now is helping clients bring those worlds together — in ways that actually work.” Tom Owtram, Founder of TVSG
What we believe
At TVSG, we believe progress happens through partnership — when the right people connect around shared priorities and achievable goals.
We don’t believe in quick fixes or surface-level claims.
We believe in thoughtful conversations, trusted relationships, and strategic action that creates long-term value — for people, for planet, and for business.
How we work.
Every project is shaped around your business — but our approach always starts the same way:
With a conversation. With curiosity. With purpose.
We bring:
A strong strategic lens
Deep sector knowledge
A trusted global network
And a genuinely collaborative spirit
We’re here to help you grow — sustainably.
Let’s work together.
Interested in working together? Fill out some info and we will be in touch shortly. We look forward to hearing from you.